Bulk Email Campaign
9.09K
Sent
6.33K
Delivered
95.96%
Delivery Rate
424
Opened
6.7%
Open Rate
260
Clicked
| Campaign | Spend | Clicks | Impr. | Leads | Calls | CPA |
|---|---|---|---|---|---|---|
| PMAX | Capital Loans | $649.48 | 169 | 11,652 | 33 | 0 | $19.68 |
| Search | General | $569.16 | 101 | 5,685 | 18 | 12 | $18.97 |
| Search | Working Capital | $128.47 | 39 | 2,448 | 6 | 0 | $21.41 |
| Search | SBA Loans | $48.64 | 22 | 1,251 | 1 | 0 | $48.64 |
| Search | Industry Specific | $26.70 | 13 | 875 | 1 | 0 | $26.70 |
| Total | $1,422.45 | 344 | 21,911 | 31 | 12 | $45.89 |
| Campaign | Spend | Clicks | Impr. | Conv. | CTR | CPA |
|---|---|---|---|---|---|---|
| Search | General | $815.54 | 346 | 24,972 | 16 | 1.39% | $50.97 |
| PMAX | Capital Loans | $68.26 | 41 | 480 | 0 | 8.54% | — |
| Total | $883.80 | 387 | 25,452 | 16 | 1.52% | $55.24 |
| Ad Creative | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Ad4: "Apply in Minutes" | $330.70 | 646 | 36,095 | 1.79% | $0.51 |
| Ad3: "Get Funded in 24 Hours" | $138.37 | 274 | 24,884 | 1.10% | $0.50 |
| Ad2 | $71.21 | 138 | 14,226 | 0.97% | $0.52 |
| Ad1 | $19.96 | 39 | 9,808 | 0.40% | $0.51 |
| Total | $560.24 | 1,097 | 85,013 | 1.29% | $0.51 |
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Traffic Campaign | $149.77 | 115 | 42,894 | 0.27% | $1.30 |
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Traffic Campaign | $67.94 | 13 | 1,983 | 0.66% | $5.23 |
Lukewarm Lead Nurture sequence built and deployed during this period. Below are the email templates created:
Google Ads generated 31 lead form submissions and 12 phone calls at $45.89 CPL. PMAX | Capital Loans remains the top performer by volume, driving the majority of lead activity.
Search | General on Bing drove all 16 conversions at $50.97 CPA. The higher CPA compared to Google suggests opportunity to optimize keyword targeting and ad copy for better efficiency.
LinkedIn is delivering extremely cost-effective traffic at $0.51 CPC across 85K impressions. The "Apply in Minutes" creative (Ad4) outperforms all others with 1.79% CTR. Conversion tracking was recently set up to start measuring lead quality.
Reddit continues to serve as a low-cost awareness play at $1.30 CPC and $3.49 CPM, generating 115 clicks from nearly 43K impressions.