Melleka Marketing

Bay Street Lending

2-Week Performance Report

August 10 – 23, 2026

Spend Distribution by Platform

Google Ads

$1,422.45

Bing Ads

$883.80

LinkedIn Ads

$560.24

Reddit Ads

$149.77

Meta Ads

$67.94

Google Ads

Google Ads Performance

Spend

$1,422

Clicks

344

Impressions

21.9K

Leads

Phone Calls

CTR

1.57%

CPC

$4.13

CPL

$45.89

Campaign	Spend	Clicks	Impr.	Leads	Calls	CPA
PMAX \| Capital Loans	$649.48	169	11,652	33	0	$19.68
Search \| General	$569.16	101	5,685	18	12	$18.97
Search \| Working Capital	$128.47	39	2,448	6	0	$21.41
Search \| SBA Loans	$48.64	22	1,251	1	0	$48.64
Search \| Industry Specific	$26.70	13	875	1	0	$26.70
Total	$1,422.45	344	21,911	31	12	$45.89

Bing / Microsoft Ads

Bing Ads Performance

Spend

$883.80

Clicks

387

Impressions

25.5K

Conversions

CTR

1.52%

CPC

$2.28

CPA

$55.24

Campaign	Spend	Clicks	Impr.	Conv.	CTR	CPA
Search \| General	$815.54	346	24,972	16	1.39%	$50.97
PMAX \| Capital Loans	$68.26	41	480	0	8.54%	—
Total	$883.80	387	25,452	16	1.52%	$55.24

LinkedIn Ads

LinkedIn Ads Performance

Spend

$560.24

Clicks

1,097

Impressions

85.0K

CTR

1.29%

CPC

$0.51

CPM

$6.59

Ad Creative	Spend	Clicks	Impr.	CTR	CPC
Ad4: "Apply in Minutes"	$330.70	646	36,095	1.79%	$0.51
Ad3: "Get Funded in 24 Hours"	$138.37	274	24,884	1.10%	$0.50
Ad2	$71.21	138	14,226	0.97%	$0.52
Ad1	$19.96	39	9,808	0.40%	$0.51
Total	$560.24	1,097	85,013	1.29%	$0.51

Reddit Ads

Reddit Ads Performance

Spend

$149.77

Clicks

115

Impressions

42.9K

CTR

0.27%

CPC

$1.30

CPM

$3.49

Campaign	Spend	Clicks	Impr.	CTR	CPC
Traffic Campaign	$149.77	115	42,894	0.27%	$1.30

Meta Ads

Meta Ads Performance

Spend

$67.94

Clicks

Impressions

1,983

CTR

0.66%

CPC

$5.23

CPM

$34.27

Campaign	Spend	Clicks	Impr.	CTR	CPC
Leads \| General	$67.94	13	1,983	0.66%	$5.23
Leads Campaign \| Industry Specific	$0.00	0	0	0.00%	$0.00

Zoho CRM

Sales Pipeline

Paid Search Leads

105

Past 2 Weeks

Won Opportunities

Past 2 Weeks

Won in August

Month Total

Website Wins

of 16 Won Opps

Lead Status Breakdown

Status	Count
Working - Application Out	2
Working - Contacted	1
Closed - Not Converted / Open - Not Contacted	102
Total Paid Search Leads	105

Channel Attribution

Channel	Leads	% of Total
Google	58	55.2%
Microsoft	22	21.0%
Yahoo (Bing)	1	1.0%
No Channel Data	24	22.9%
Total	105	100%

Won Opportunities

August Total

Won Opportunities

Past 2 Weeks

2 from Website

Bulk Email Campaign

9.09K

Sent

6.33K

Delivered

95.96%

Delivery Rate

424

Opened

6.7%

Open Rate

260

Clicked

Email Marketing

Lukewarm Lead Nurture sequence built and deployed during this period. Below are the email templates created:

Social Media Planner

Key Insights

Google Ads Leading the Way

Google Ads generated 31 lead form submissions and 12 phone calls at $45.89 CPL. PMAX | Capital Loans remains the top performer by volume, driving the majority of lead activity.

Bing Delivering Consistent Volume

Search | General on Bing drove all 16 conversions at $50.97 CPA. The higher CPA compared to Google suggests opportunity to optimize keyword targeting and ad copy for better efficiency.

LinkedIn: Cheapest Clicks at $0.51

LinkedIn is delivering extremely cost-effective traffic at $0.51 CPC across 85K impressions. The "Apply in Minutes" creative (Ad4) outperforms all others with 1.79% CTR. Conversion tracking was recently set up to start measuring lead quality.

Reddit: Low-Cost Awareness Channel

Reddit continues to serve as a low-cost awareness play at $1.30 CPC and $3.49 CPM, generating 115 clicks from nearly 43K impressions.